Airtable
This positioning canvas shows how Airtable positions itself in the Database & Spreadsheets market. The canvas includes their target customers, competitive alternatives, unique value propositions, and market category positioning.
Airtable is a cloud-based database and spreadsheet platform that provides database power with spreadsheet familiarity, linked records, and automation, which enables teams to work with familiar spreadsheet interface while having real database capabilities, connect related data across tables with multiple views, and automate workflows with integrations to build custom apps without code, unlike using Google Sheets, Excel + Access, or Notion databases.
Airtable
January 1, 2012
Competitive Alternative Approaches
Google Sheets
Excel + Access
Building custom databases
Distinct Capabilities
Database power with spreadsheet familiarity, linked records, views, and automation
Differentiated Value
Spreadsheet interface
Database power
Familiar spreadsheet feel with real database capabilities - best of both worlds
Linked records
Multiple views
Connect related data across tables - view the same data as grid, kanban, or gallery
Automation
Integrations
Automate workflows and connect to your tools - build custom apps without code
Best-Fit Customer (account characteristics)
Teams that currently use spreadsheets for data management but have outgrown them and need database relationships, automation, and integrations without learning complex database tools
Market Category:
Cloud-based database and spreadsheet platform
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