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Explore a complete positioning canvas example. This is what you'll get when you analyze your website.

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Example: Clay.com Positioning Canvas
This is a real positioning canvas generated for Clay, a popular B2B sales tool. All sections are complete and show how positioning works in practice.

Product/Company

Clay

Competitive Alternatives

  • Manual lead research in LinkedIn/Salesforce
  • Hiring SDRs to do research
  • Using multiple tools (ZoomInfo, Clearbit, etc.)
  • Building custom scripts

Unique Attributes

  • AI-powered lead enrichment at scale
  • Unified workflow builder (no-code)
  • Real-time data from 75+ sources
  • Task-based pricing model

Value Themes

  • Save 10+ hours/week on lead research
  • Enrich leads without leaving your workflow
  • Pay only for what you use
  • No need to learn multiple tools

Best-Fit Customers

  • B2B sales teams doing outbound
  • SMBs and mid-market companies
  • Teams sending 100+ emails per month
  • Companies wanting to scale without hiring

Market Category

AI-powered lead enrichment platform

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